Under the PAEZ Business case study (Harvard Business Publishing), there´s a section with the heading “Growth Strategies”, where there are some questions about the future of Paez and the strategic decisions to make. Particularly, regarding marketing strategy, I´d like some help with these questions:1) Should Paez enter new markets?2) Should Paez have a regional or global strategy?3) Should Paez focus on the growth of its flagship stores?4) Which should be the role of e-commerce in this strategy?
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