Assume the annual profit from a credit card customer is year 1 $125, year 2 $125, year 3 $150, year 4 $150, year 5 $150, year 6 $200, year 7 $200. Each year ear there is a 0% chance of losing the customer and the discount rate is 20%. It costs $250 to acquire the customer. What at is the customer lifetime value of this customer?
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